The newly conceived Rude® style centre relies on a strong, impacting and modern brand identity that expresses the values and philosophy that distinguish the company at best: experimentation and advanced technology.
The monogram – of impacting shape – and the choice of a colour palette on grey/black tones recalls the use of high-tech materials of last generation, like carbon fibre – the main material used in the prototypes built or studied by Rude®. The palette is completed by a red colour accent, symbol of dynamicity and passion, Rude®’s key terms.
The entire coordinated image and personalisation project of the first yacht prototype (Prime 34) was looked after by studio OfficineMultiplo – Architecture, design, communication- located in Turin. This work lays the bases for future collaboration with regards to the definition of new communication materials and development of new concepts concerning transportation design.